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I.Introduction tangents Travel Group is an interconnected clear up providing a complementary range of services to the airlines, travel agencies and the tourists. It acts as an intermediary between providers of transport, accommodation, leisure services and travel agents. The 2 well developed divisions of the company post Services and blank have their own competitive advantages. The company holds a star(p) securities patience pose based on the mart of Hong Kong and Mainland china; has several(prenominal) leading brands, and owns an experienced manager team. Facing the risks and challenges, the go managers atomic number 18 concerning ab emerge the companys global market position. The chief executive officer wishes to diversify its trading to create more opportunities, reach the logical argument size as well as figure up an international scope so as to pretend by from the stuck in the middle role in the market. II. caper design For false topazs trave l group, keeping its position as leading company in HK and mainland China market of Air service is vital. Meanwhile, it should grab every opportunity to overlook its business region and enlarge market share in its arouse market.

Also, its important to progress up an integrated bodily culture to achieve a more cost-effective operating room for the group as a whole. Besides, Tan should prevent the enthronization in information engine room to complete its airfare database and skeletal system up new databases if possible. Last but not least, motivate compatible acquisitions worldwide to reap synergies is also imp ortant for Tans in the next five years. I! II.Analysis and Findings three digest have been conducted in this part to help us to inhabit Tans group from every aspect. We adventure out the internal strength, weakness, opportunity it may grab and brat it set about by conducting the SWOT analysis. External environment in ground of political、economic situation, social condition and technology feasibility has been analyzed in the PEST analysis....If you want to urinate a full essay, order it on our website: OrderEssay.net

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